amanda

STRATEGIST // FOUNDER // AUTHOR

I'm Amanda Perry — strategist, and founder of BRAIN FIRST.
I build ideas, products, and systems that make business work better for everybrain… and that includes yours.

I've spent 18 years building businesses - and the last five working out why the standard playbook doesn't work for founders like us.

I'm neurodivergent, I've built multiple businesses from scratch, and I wrote the book on making it work differently, so if you're ambitious, experienced, and quietly exhausted by advice that doesn't fit your brain - you're in the right place.

Pre order Brain First Business

The book that finally explains your brain - and your business

Most business advice was written for neurotypical brains. Brain First Business is for the rest of us.

If you have ADHD (or suspect you might), you already know the paradox: you have more ideas than you can hold, more vision than most people can imagine - and yet somehow the basic mechanics of running a business feel like wading through treacle. The planning. The consistency. The admin. The shame spiral when you fall short of standards that were never designed for you in the first place.

Brain First Business takes you through the full picture: understanding how your ADHD brain actually works, building a business that genuinely fits it, and tackling the real stuff that keeps neurodivergent founders stuck - burnout, demand avoidance, rejection sensitivity, time blindness, people pleasing, and the exhausting performance of pretending to be someone you're not.

Amazon UK

Amazon US

Bookshop.org

QUICK START TOOLS:

WIP APP

Stop losing work inside Claude with the WIP APP. Everything, in one place - forever.

GET IT
MEET CLAUDE: THE WORKSHOP

In this 2hr workshop, I teach you how to safely lift out of ChatGPT and make the move to Claude.

WATCH IT

strategy studio

You're ambitious, experienced and ready to rebuild - I help you see what you can't see, get clear on what is possible, and build the roadmap to make it happen.

The answers might be inside you — but sometimes you need someone you trust to hold up the mirror so you can actually see them.

WORK WITH ME